Telemarketing Vs Teleprospecting
Telemarketers and teleprospectors typically get labelled as one of the same. However, there are many fundamental differences.

Telemarketers are entry-level employees who can begin making calls with little sales experience and work in a “revolving door” atmosphere.

Teleprospectors are highly trained, seasoned, and well-paid experts.

Business to CONSUMER

Business to BUSINESS

Structured calls delivered by agents with an expertise in prospecting methodology, using intelligence-based outlines to gather market intelligence to uncover sales opportunities.

One-sided conversation based on the
ability to out-talk the prospect.

Engaging 2-sided interaction with prospect based on the art of asking questions.

Simple product to wide audience.

Complex product/sales cycle marketed to a targeted audience.

Fast-talkers whose only goal is to close a sale over the phone, preferably with a credit card number in hand.

Understands the nuances in a business conversation. Has the ability to listen carefully and ask the right questions to draw out qualifying lead info.