ENTER…. The Internet and mobile phones.
The world has never been the same since. Lead generations campaigns because focused on email blasts, SEO, Pay per click, websites….All proactive means of bringing your customers to you. Smartphones have broaden our reach and access to individuals directly. The means of generating leads has continued to be reduced to talking AT your customers rather than speaking TO your customers. While the quantity of leads has increased, the quality of qualified leads has decreased.