About – POWER LEAD GENERATION

Power Lead Generation has never had an interest in being a one-stop sales and marketing solution.

We are niche and unique.

“Now we’re emailing and tweeting and texting so much, a phone call comes as a fresh surprise…”

-Susan Orlean

“Sales is a contact sport. It takes contact to make sales.”

-Mark Hunter

Invest in the Power Prospecting™ Approach

PLG has never had an interest in being a one-stop sales and marketing solution; we do not feel the need to be everything to everyone. Conversely, our focus, as it has remained for the past 24 years, is to be a premium provider of B2B teleprospecting and outsourced business development services. We specialize in uncovering sales opportunities through our discovery and qualification processes. We rely on a straight forward approach to lead generation and our Power Prospecting™ methodology.

Our results and longevity speak for themselves.

SIMPLY SPEAKING: WE ENGAGE WITH YOUR IDEAL CUSTOMERS OVER THE PHONE. WE ARE NOT TELEMARKETERS… WE ARE YOUR OUTSOURCED INSIDE SALES TEAM.

7 Reasons why the phone is our tool of choice

It humanizes the whole sales and marketing experience.
We know people and how to engage with them.
Calling gives the prospect a feeling of importance.
A phone call conveys a sense of immediacy (c’mon… you don’t text 911, do you?)
You can’t get detailed answers to important questions by PPC, SEO, email, text….
Everyone is busy. Calling may be the fastest and best way to reach a prospect, especially since the advent of mobile phones (Proactive, people!)
We are very personable and it translates well over the phone.

Who Runs the show at PLG?

THE POWER TALKER

Ronit is PLG’s General Manager. She is a B2B Sales and Marketing professional with extensive experience in the strategic planning and implementation of Outbound Lead Generation Campaigns. Building on skills that she acquired as a sales agent and manager, she opened her own call center in 1990. Part of the decision to offer phone services as a tool to generate sales leads was based on the fact that Ronit loves to talk and engage in human to human interactions. To this day, she continues to develop her own unique brand of teleprospecting skills. She is constantly reinventing the POWER PROSPECTING™ approach in order to accommodate new changes in the marketplace in the pursuit of better and stronger sales opportunities for our clients. This is a woman who is not afraid to stretch the boundaries in order to achieve the best results. She is our mighty leader with the golden heart.

THE PRECISE COUNTER

Dean is PLG’s Controller/IT Manager. He started out his career working in the hotel industry. This is a man who is very versatile and brings a multitude of skills to the table, day-in and day-out. Precise, detailed, methodical, and patient, Dean keeps the rest of us in line! His interests include: traveling, running marathons, long-lasting friendships, and enjoying the best things that life has to offer.

THE CLIENT STRATEGIST

Gary is a long-time business partner with Ronit and PLG dating back over 20 years. He has worked in this industry for even longer and has sold, developed and managed business relationships for inbound customer care and outbound lead generation projects. Gary has a big interest in cars; Jeeps and convertibles, riding in the open road or to the cottage. He is Sr. Project Manager with PLG and coordinates and manages all lead generation campaigns at PLG, including quality control, reporting, and oversees staff hiring and training.